Every website owner wants to have a high ranking on Google. To achieve that, having a well-designed website is essential. With more than 73% of internet users reporting how important web design is, it couldn't be more apparent how crucial an effective web design is. In this blog post, we’ll share 6 important factors that can help you optimise your website for a higher ranking on search engines, but before we get into that, let’s understand why SEO web design in Sydney is so important!
Why
is SEO Web Design Important?
You might think
that once you've got your website designed, you're done with it. After all, the
site has been built and launched. And you can now sit back and wait for the
traffic to roll in with off-page links here and there. But there's more to it
than that.
- Bad Web design can waste all your SEO efforts. For example, a potential customer may find your web link, but once they click on it, they might encounter the error ‘404’. It will waste all your efforts of bringing the user to the website and losing their trust in you as well as in search engines.
- Another problem is that users may not like your web design, and they'll leave the page immediately. Many factors affect this decision, such as; poor layout, bad colour combinations, lack of content on the homepage, slow loading time etc.
You need a
professional web designer who can help you optimise your web design in Melbourne for search
engines and make it more user-friendly so that visitors are more likely to stick
around longer on your site.
How
to make your Web Design SEO-Friendly for a Higher ranking
Create an Effective Site
Structure
A
well-structured website can significantly improve your SEO efforts and make it
easier for search engines to find relevant content. A good site structure
includes internal links (links to other pages within your site), external links
(links to other sites), and image links (links embedded within images). You
should also utilise meta tags such as title tags and meta descriptions which
can help attract visitors by providing relevant information about the page's
content.
Mobile Friendliness is the key
According to
Google, over half of all searches now take place on mobile devices. If you do
not optimise your site for mobile devices, you will miss out on a huge fraction
of customers that would have been a part of your customer base, given the
conditions were conducive.Make sure all pages load quickly, look good on
different screens and don’t take too long to load.
Images
and Videos for better Visuals
Images and
videos can help improve user engagement on your site, which can help boost
rankings in search engines. If you use images or videos on your site, make sure
they're optimised for web design and SEO purposes! The images used must be
high-quality and relevant; include captions when necessary, and use alt tags
that accurately describe each image so that search engines know what they're
looking at.
Focus
on Fonts
Fonts are
important for readability and user experience and affect how your site appears in search
results. Use font sizes that are readable but don't go overboard with small
types. You want people to be able to read your page without having to zoom in
or squint at their screens. The best fonts for readability are sans-serif fonts
such as Arial, Verdana, Trebuchet MS and Tahoma. The body text size should be at least 12px for
desktops and 16px for mobile devices.
Have
a Sitemap
Sitemaps are an
essential part of any website's architecture. They allow search engines to
easily find the content that they need to determine the site's ranking on their
results pages. You can include a sitemap with your HTML code, or you may choose
to use a third-party service that will automatically generate one for you.
Get
rid of Broken Links
Broken links are
links that don't lead anywhere when clicked on. These are bad for SEO because
search engines like Google will penalise sites with broken links by lowering
their rankings on search results pages.
You can check for broken links on your own by running a quick text
search through all of the pages on your
site, looking for anything that reads "404," which means "page
not found." If you find any broken links, contact the web designer to fix
them as soon as possible so that there is no negative impact on your rankings.
Load
Time
The longer it
takes for your page to load, the more likely users will leave before they even
see what you have to offer them. If your site is slow, it’s not just annoying
for visitors but also hurts your search engine rankings! Google wants websites
with fast load times so that users will keep coming back and stay engaged with
their content.
Final Words
As a final
remark, Web design is what matters in SEO. If you want to be ranked high in
Google search results, then you should have a website that is easy to navigate
and has great content. If you’re looking for an expert who can help you with
professional
web design in Brisbane, the team at Make My Website can help! They
have years of experience in all facets of web designing and SEO ranking. Get in
touch with them today!